Spotware partners with Intivion to deliver an all-in-one CRM for brokers

Spotware Systems, a leading financial technology provider, has entered into a partnership with Intivion, the fintech company behind AltimaCRM. The partnership covers three products across different areas of a broker’s technology stack: AltimaCRM for client management operations, cTrader for trading and cBridge for liquidity connectivity and execution. 

At the centre of the partnership is cTrader, Spotware's flagship trading platform, trusted by more than 11 million traders and 300+ brokers and prop firms worldwide. As an Open Trading Platform™, cTrader gives brokers the flexibility to tailor their setup to their business needs and integrate over 100 third-party services without vendor lock-in. 

With AltimaCRM, brokers can run sales, onboarding, retention and back-office operations from a single brokerage-focused platform. Connecting cTrader with AltimaCRM brings client and trading data into one system, so brokerage teams can follow the client journey from first contact through to ongoing trading activity.

On the client engagement side, email, social media, SMS, live chat and VoIP interactions are tied directly to the client record, helping teams maintain context throughout the client lifecycle. This visibility into client activity also lets retention teams run promotional campaigns, loyalty programmes and other engagement initiatives without leaving the platform. 

Separately, the collaboration also covers cBridge, Spotware’s standalone, fixed-price liquidity bridge. Intivion will offer cBridge alongside its existing solutions, giving brokers access to liquidity connectivity and execution infrastructure as part of its wider technology proposition.

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Aman Sheriff, Founder & CEO of Intivion, said: “In today’s fast-paced forex, CFD and prop trading industry, earning a trader’s trust is one of the biggest challenges for any brokerage. The trading experience, from execution to platform reliability, plays an important role in building that trust. Our integration with Spotware connects that trading environment with AltimaCRM, bringing sales, onboarding, client management, retention and partner operations closer together. Together, we give brokers a more connected foundation to build lasting client relationships and grow.”

Yiota Hadjilouka, COO of Spotware Systems, said: “Modern brokerages need technology that works as one business foundation and supports the full client lifecycle. By connecting cTrader with AltimaCRM, brokers can turn trading activity into actionable client intelligence across sales, retention and partner management, helping teams make better decisions at each stage of the client relationship. Connected with Spotware’s trading and liquidity technology, these capabilities help teams maintain context across the client lifecycle.”